Seller guide · checked 1 November 2026
Can you add an assembly video to an Amazon listing?
Yes. Amazon says sellers with a Professional account and at least three months of selling history can add up to 4 videos to a product, with or without Brand Registry, and it lists Setup and How-to among the video types. The file must be .mov or .mp4, up to 1080p and 5 GB, and Amazon reviews each video before it shows. We make the assembly video from the PDF manual you already ship, from $399.
Amazon's video rules, as Amazon publishes them
| Rule | What Amazon says | Source |
|---|---|---|
| Who can upload | Sellers with a Professional selling account and at least three months of selling history. Brand Registry is not required. | Amazon seller guide |
| Where to upload | Seller Central: Catalog, then Upload and Manage Videos. | Amazon seller guide |
| File format | .mov or .mp4 | Amazon seller guide |
| Resolution | Up to 1080p, highest available quality recommended | Amazon seller guide |
| File size | 5 GB at most | Amazon seller guide |
| Length | Between 1 and 12 minutes | Amazon seller guide |
| Thumbnail | Made by Amazon, or your own .jpg, .png, .gif or .bmp | Amazon seller guide |
| Videos per product | Up to 4 | Amazon seller guide |
| Video type | You pick one: Product overview, Unboxing, How-to, Setup, Troubleshooting, Brand story or Other | Amazon seller guide |
| Review | Amazon reviews each video against its community guidelines. Approved videos usually show within three days; review can take up to seven business days in the holiday season. | Amazon seller guide |
| Products with sizes or colors | One video can be shared across a product's variations, such as sizes or colors | Amazon: shared videos |
Where the video shows
- In the main photo and video block at the top of the product page, as long as the product has fewer than six images. (Amazon seller guide)
- The most recently uploaded video shows first. (Amazon seller guide)
- Shared videos can take up to three days to show on each variation's page (for example each size or color). (Amazon: shared videos)
- A+ Content, the richer section further down the page, can also hold video, but it needs a Brand Representative or Reseller role on a brand enrolled in Amazon Brand Registry. (Amazon: A+ Content)
Why sellers add one
- Amazon says product detail pages that added their first video saw an average 24% increase in sales (its footnote: Amazon internal data, January to June 2026). (Amazon seller guide)
- For a product the customer builds, an assembly video answers “how do I put this together?” on the page, before and after they buy. Amazon's own advice for toys is to show both the assembly process and the finished result. (Amazon seller guide)
What Amazon does not publish
- A public list of what gets a video rejected. Amazon's guide says only that it reviews each video against its community guidelines, and that a rejected video shows the reason under Manage in Seller Central. (Amazon seller guide)
- Frame rate and aspect ratio. Amazon's public guide doesn't give them. (Amazon seller guide)
- Seller Central's own help pages need a seller login, so this guide quotes only Amazon's public pages. Check Seller Central before you upload; the rules there may be newer than this guide.
Walmart and Shopify
- Walmart Marketplace lists product video as rich media for all sellers. Its specs sit in a separate technical-requirements document, which we have not repeated here. (Walmart)
- Shopify takes .mp4, .mov or .webm files up to 1 GB, up to 10 minutes long and up to 4K. (Shopify)
- One 1080p .mp4 between 1 and 10 minutes long, under 1 GB, fits Amazon and Shopify alike. (Amazon seller guide) (Shopify)
What makes an assembly video useful
- It follows your manual: the same part letters, hardware codes and step order, so a customer can pause the video with the manual open beside it.
- One step at a time, with the parts for that step shown before they go on.
- Close-ups wherever a part has a right way round, a left and a right, or a screw that looks like another.
- The finished product at the end, so the customer can check theirs against it.
Sources
We read these pages on 1 November 2026. Amazon's guide is dated 12 May 2025, but its sales footnote cites data from January to June 2026, so it has been updated since then. Rules change.
- Amazon: When customers can't touch, let Amazon product videos convince them (dated 12 May 2025, read 1 Nov 2026)
- Amazon: Share shoppable videos across related product listings (24 Oct 2024)
- Amazon: A+ Content (read 1 Nov 2026)
- Walmart Marketplace: Product detail page rich media (updated 19 Oct 2026)
- Shopify Help Center: Product media types (read 1 Nov 2026)
Send your manualFrom $399. Pay only when you approve it.